This Diwali, IndoAsian set up India’s First Electrical Festival to empower traditional Indian trade. Being a brand that has always urged individuals to make the right choice by listening to their instincts, a welcoming platform was established for the electrical community of Kotla Mubarakpur by aiming to remove the various kinds of Badbad and Gadbad they encounter on an everyday basis.
From cleanliness and traffic control to giving an online presence to the retailers, the brand left no stone unturned in transforming the market into something special and unique.
With the help of local retailer association, the brand made the market more conducive for customer visits, which created better business opportunities for electrical retailers in the week leading up to Diwali.This entire initiative was to aid more traffic towards the retailers’ businesses and give them a chance to celebrate a  #NoBadbadNoGadbad Diwali

Watch how the community of Kotla Mubarakpur, New Delhi got a chance to celebrate a chaos and trouble free Diwali – https://youtu.be/v8IBYMqPCKs